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World Wide Packaging Develops Case for Butter London

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By: Jamie Matusow

Editor-in-Chief

 

World Wide Packaging LLC. (WWP) has developed and manufactured a unique-to-client case for the Wink line of mascaras from cosmetics provider Butter London.  For the Wink range of products, which are known for their sheer boldness of color, Butter London engaged WWP to create a package that shouted as loudly on shelves as its makeup does on faces. 
 

To suit the mascara line’s unusually vibrant colors, World Wide Packaging created an equally unorthodox clear mascara case. Composed of SAN, the case’s vial component communicates the Wink line’s message of unabashed color through its own translucence. 

 

More info: www.wwpinc.com

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